Henry Holland Wants You!
Posted by Jamie Nicholson on Mon 25th January 2010 at 09:23 AM, Filed in
Dedicated followers of fashion now have a chance for their mugshot to appear in a one-off print created by Henry Holland for Debenhams.
Renowned for his bold prints, Henry will create an exclusive design for his H! BY HENRY HOLLAND collection – made up of the faces of 36 lucky members of the public.
From today Debenhams will be accepting photographic entries to win a place in a new graphic which will be used on a clutch handbag and scarf in the Autumn H! BY HENRY HOLLAND range.
Fans can enter the competition by uploading a shot of themselves to a group on photographic social network Flickr, or by emailing their pics in to Debenhams before the end of January. For more details on how to enter, including the email address and a link to the Flickr group, entrants should visit the H! by Henry Holland page of the Debenhams Blog.
Henry Holland
With personalised fashion becoming increasingly popular, along with Henry’s loyal following, Debenhams expects to see thousands of entrants keen to find their faces on an H! bag in 2010.
Successful applicants can expect the new clutch bag and scarf to hit approximately 60 stores across the country in July.
Set to land in stores this March, the H! BY HENRY HOLLAND collection has been specifically designed to appeal to 17 – 25 year old age range and is a young designer fashion brand that translates the House of Holland brand to the high street.
Like all Debenhams’ designer collaborations, H! BY HENRY HOLLAND will be a permanent feature within the department store. The collection is priced from £5 to £60.
Bold print dresses and his signature print totes are tipped to be the best sellers.
Debenhams launched the designer collaboration concept in Autumn 1993, something that is much imitated today. The retailer still differs from much of the high street as these partnerships are a permanent addition to its offer.
Today Debenhams offers the country’s best known design talent including J by Jasper Conran, Star by Julien Macdonald, Rocha. John Rocha, Betty Jackson. Black, Floozie by FrostFrench, Butterfly by Matthew Williamson, Pearce II Fionda, BDL by Ben De Lisi, Reger by Janet Reger, Pip Hackett, Beach by Melissa Odabash, EB by Erikson Beamon, Van Peterson 925 and Grey Rose by Jane Packer.
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