The PURE Spirit fashion trade show, London 3-5 August 2008
Posted by Chantelle on Tue 1st July 2008 at 05:09 AM, Filed in Industry News
If you’re a fashion buyer then you are going to want to know about ‘Pure’, which is one of the UK’s leading fashion trade shows. Pure Spirit, renowned hunting ground for classic as well as up and coming labels, are taking over London Olympia from 3-5th August this year.
Featuring over 800 brands this event is set to be bigger and better than ever featuring mainstream favourites to internationally renowned designer brands.
Some of the brands to look out for this year are 1921, Hudson Jeans, Boon-Dah Jeans, Woona and Gentle Fawn. Another exciting brand launching this season is Rocawear, the urban clothing label created by legendary rapper Jay-Z.
We’re told that the ‘Accessories and Footwear’ section has increased by an impressive 28% with some fantastic new arrivals. One UK buyer from the last February’s show commented ‘You pretty much have everything you need here; Pure London has everything under one roof.’ Adding to the list of debuts is Noranorway, providing stunning accessories inspired by the raw natural beauty of the Norwegian landscape. Jackie Brazil will be exhibiting an outstanding collection of handmade Brazilian Resin jewellery with unique designs in modern and colourful pieces of Brazilian art – there is something for every retailer!
Exclusive trend reports presented by Drapers will offer buyers top tips as to what the hot looks will be while trend led daily catwalk shows, both in Elan and in the Spirit section, will show how to put the looks together and offer inspiration for merchandising. The main Pure London catwalk will also get a revamp this season, with shows including seven scenes, focusing on complete looks from exhibiting brands, representing each edited section.
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